Role:Brand and Web Designer Type: Branding Year: 2018
Clear View Lenses is a full service optical boutique based in Long Island, New York. The goal of their optometry practice is to provide dedicated and friendly eye care service and offer comprehensive eye exams, contact lens fitting, medical eye exams and high quality eyewear.
They wanted their micro branding and website to represent the business with a simple logo, soothing color scheme, modern iconography, readability and versatility.
The final identity included classic logotype, a clean and clinical color scheme, a set of iconography, and a graphic pattern. The final website focused on readability, visual accessability, and direct photography.