Role:Creative Director + Brand Designer Type: Brand Identity + Web Direction Year: 2021
overview
FBLA is the largest business Career and Technical Student Organization in the world, established in 1937. FBLA helps over 230,000 members prepare for careers in business. They prepare students to become community-minded business leaders through relevant career preparation & leadership experiences.
problem
They wanted their re-brand to feel both modern and timeless, represent their 3 divisions, and embody strength, forward momentum and professionalism. With an organization that has been around since 1937, there was excitement around their need to re-fresh their visual identity with the added pressure to have every board member approve the final logo and brand assets.
solution
After many several rounds, we landed on the logo and brand identity that captured the organizations professionalism, strength, forward momentum, while representing their three divisions. The final logo set included a wordmark, logomark, and a combination.
