Role:Creative Director + Brand Designer Type: Branding Year: 2021
overview
Updating and consolidating Melt Shop’s visual identity included a redesign of all store interiors, menus, printed collateral, digital assets, apparel, and packaging.
problem
Melt Shop wanted their re-branding to be modern, clean, and minimal, with a focus on mouth-watering food photography.
solution
After many several rounds, we landed on the logo and brand identity that captured the organizations professionalism, strength, forward momentum, while representing their three divisions. The final logo set included a wordmark, logomark, and a combination.
