unboxed

Role:Creative Director + Design
Type: Creative Direction, Brand Identity, Packaging    Year: 2021


 

overview

Jewish Women International is the leading organization working to prevent violence against women and girls. Through healthy relationships, education, financial empowerment, and women's leadership, JWI gives women the power to control their lives- and create a world in which all may thrive. 

problem

JWI wanted us to create the visual identity and packaging design for a customized deck of conversation cards aimed to open up important conversations about relationships, friendships, and family.

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solution

Named, Unboxed, the final design tied perfectly with JWI's current brand identity while taking on a different visual direction. The final designs were modern, dynamic, and colorful - apealing to a diverse audience. I designed the overall identity and systems, and provided creative  direction for the packaging design and social marketing launch. 

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