Role:Creative Director + Designer Type: Branding + Web Year: 2021
overview
Truvie is a virtual marketplace and online platform for Jewish education for everyone who is open to exploring their Jewish journeys. It supports families who cannot easily access Jewish education, and parents who are looking for creative ways to engage their children in Jewish exploration.
problem
As a start up, Truvie was in need of a logo, full brand identity, brand strategy, positioning, social strategy and assets, and web design direction.
solution
Truvie wanted their logo and brand identity to be playful, imperfect and honest. It's uniqueness ties into a student's unique way of navigating their educational endeavors. The logo wordmark has an emphasis on the "I" to represent that individual experience. Their social strategy highlighted photography of joyful children in a remote setting, while utilizing the graphic icon language.
