Kynd needed a brand identity and packaging design that was bold, and would stand out amongst their competitors on the shelf. Their target audience are younger gen z women that want to save the planet and care more about ingredients and sustainability.
solution
The creative direction for the project was use a vibrant color palette that isn't typically used for "natural" or "organic" skin care products. The logo and primary typography used is bold and unique, with a set of graphics, and brand photography. The brand photography captures a more Gen Z aesthetic with a dreamy glow, everyday setting and an elimination of outdated body standards.
Kynd is a natural deodorant with plant-powered protection. Kynd is committed to providing gentle and effective outdoor protection using non-toxic, plant-based ingredients. Their products are crafted to be safe for your body and environmentally friendly.
